1. credibility (do I believe you can do what you or others say you can?),
2. reliability (do you actually do what you say you will?),
3. intent (what is your underlying motive and how much do you stand to gain?).
Leaders who consistently deliver on their promises, who behave in a way which is honest, open and authentic, and who focus on purpose, contribution and legacy, build enduring trust and dedicated followership."
Dr. Fuda adds that one of the fastest ways to build trust is to extend more trust than is warranted. Much like a bank account, this means making continual and significant deposits so that when the inevitable problems occur, the resultant withdrawals do not put the account into deficit. This approach can be humbling for many leaders; particularly those who have been raised on a diet of command and control where subordinates are expected to win their trust.